Why I'm Obsessed With Giving You Your Time Back
In 2020, the back of my head hit a granite countertop. Everything went black.
I woke up to a new reality: a debilitating concussion that reduced my capacity from 80-120 work hours per week to just 5-10. I was running a global AI practice for one of the world's leading tech companies—and suddenly, I couldn't even read emails without triggering migraines.
The impossible question: How do I continue leading when I've lost 90% of my time?
Failure meant losing everything I'd built. So I did the only thing I could: I turned AI and automation on my own job. Every task, every workflow, every process got one question: "Can AI do this so I don't have to?" The answer was almost always yes.
What I discovered changed everything. I didn't need 120 hours to be effective—I needed the RIGHT 10 hours.
Here's what I learned in those brutal months: Most of what we call "work" isn't work at all—it's cognitive clutter. The endless emails. The status update meetings. The repetitive tasks we do because "that's how it's done."
I protected my precious few hours for only the decisions that mattered.
My division didn't just survive—it excelled. We Won the NVIDIA AI Partner of the Year Award for top global sales... while I had a concussion.
And I realized something profound: You don't need a concussion to work this way. You just need the right systems.
Matt Fornito
Founder & Executive AI Advisor
AI Advisory Group
- NVIDIA Partner of the Year Award
- Former CDO & Head of AI
- Built 2 AI Practices from Scratch
- 300+ Fortune 500 Clients
- $15B+ in AI Spend Managed
- Keynote Speaker (10 Years)